I started going natural in my junior year of high school - when I was about 16 years old. At that time, I knew I wanted to go to the University of Houston and I expected to have a tight budget so I thought it would be in my best interest to learn how to do my own hair. 

I stopped perming and braiding my hair. I wanted to figure out what my hair was like in its most natural state. 


The answer: a complete nightmare. 


I had no idea what to do or how to navigate my natural hair. It was a chaotic mess.

After looking online, I found other black women who seemed to navigate their natural hair journey seamlessly. So I tried to replicate their results to no avail. 


In the interim, I made every mistake you can think of. I washed my hair daily if not every other day. 

I never used a deep conditioner. 

I rarely used a leave-in. 

My bonnet was nowhere in sight. 

I didn’t even sleep on a silk pillow.

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BHM Origins Story.

CEO Nnenna Umelloh

Fast track to 2020.

I thought to myself, wouldn't it be nice if there was some way to know your hair type before starting an expensive trial and error process. This was a much-needed option for me at the time as I was working, studying, and moving to London in the Fall.


Another thought then crossed my mind. Wouldn't it be great if someone could just tell me what I needed to do to start this hair journey as smoothly as possible? 


And that was the moment Black Hair Management was born. 


I started developing outlandish ideas about how AI technology could be used to empower black women to take control of their natural hair experience. I attended the Founder Institute event at the Google Campus, joined the Founder Institute pre-seed accelerator and the rest was history.


Black Hair Management helps black women fall back in love with their natural hair. Created by a woman that knows all the trials and tribulations that comes with managing kinky, coily textured hair. That spent years trying to figure it all out. Black Hair Management is designed for black women by a black woman.

The BHM Team.

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Self Awareness Coach
Lakitia Woordard
“Walk in purpose and live the life that was designed specifically for you.
Formulation Expert
Ekwy Chukwuji-Nnene
“You deserve hair you love.”
CEO & Founder
Nnenna Umelloh
“I know what it feels like to look in the mirror and not like what you see. Every woman deserves to feel beautiful in her own hair.”

Ekwy is the Founder and CEO of Equi Botanics. She also formulates white-label hair products for other brands. 

She thrives off luscious hair. After her journey to healthy hair started with tragedy. Ekwy learned the art of formulation from scratch through trial and error. She immersed herself in academic journals, research and every online platform dedicated to ingredients and formulation.

Nnenna is dedicated to making Wash Day the best day of the week. As the Founder of Black Hair Management, it took Nnenna her nearly a decade to learn how to love and nurture her natural hair. She has a deep understanding of hair care and management practice. At BHM, she helps women love their natural hair much faster. She owns and runs a book club, manages a lifestyle blog and is a established poetry and book writer.

Lakitia makes it a point to live and work in purpose. She is a first generation MBA holder, published author, public speaker, Self-Awareness Coach, and the Executive Director of a consulting group. Now she guides high-achieving women through that process of transformation through self-awareness and enables women to translate pain to purpose through self-awareness, discipline and patience.

Founded in 2019.

Along my hair care journey, I found an amazing hairdresser in Dallas who helped me bring my fantasies to life. Together, we did mohawks, curls, bobs, and everything in between.


In all honesty, although we had fun, my hair was constantly dry and damaged. I felt I was ping-ponging between mediocre and meh? with respect to the health of my hair.

Then one year I chopped off all my hair and dyed it red (because I can). The next year I started doing faux locs and the rest is history. 


I have a frustrating love of my hair because even after all these years together, I still feel like we've barely reached second base.


For years, I was comparing myself to black women with a different texture than me. I have beautiful, coarse, kinky hair that requires a different set of skills to manage. It took me a while to build the proper skill set I needed to love my hair. 


To be completely honest, I'm still building that skillset.